Segment your mailing list and hyper-target your subscribers by who they are and the things they care about!
Segment your list in order to send tailored subject lines to maximize your open rate.
Personalize your email content in order to make clicking the call-to-action a no brainer. Segmenting your list allows you to put the right content in front of the right people.
Nearly 60% of all unsubscribes are due to lack of relevant content. Segmenting your list and writing relevant content allows you to keep your subscribers engaged.
Spam filters often discard emails due to lack of engagement with the sender on a frequent basis. By using list segmentation, you're able to send content that is engaging and relevant to your subscribers.